5 Linkedin tips from Insiders Sarah Johnson and Austin Belsac
Are you ready to take your LinkedIn profile to the next level? Whether you’re actively job hunting or simply looking to boost your professional presence, we’ve got you covered with the latest insights from experts Sarah Johnson and Austin Belsac. Their recent study of 4,879 profiles has distilled the essence of what makes a LinkedIn profile truly stand out. Here are five key takeaways to help you optimize your LinkedIn presence.
1. Master the Art of Keywords Imagine being one of the first profiles a recruiter sees when they search for “product manager” or “healthcare.” The secret lies in the strategic use of keywords. Here’s how to do it:
- Find five job descriptions that match your target role.
- Use AI tools like ChatGPT to identify the most frequent keywords.
- Integrate these keywords 9-10 times throughout your profile.
2. Crafting the Perfect Headline Your headline is your first impression. Avoid common mistakes and use the two-part formula:
- Part one: A keyword-rich overview.
- Part two: Value illustration with quantifiable results. Example: “Marketing | Digital Advertising | Helping Small Businesses 2X Their Return on Ad Spend”
3. Write an Engaging About Section Make your About section count with Austin’s template:
- Strong intro with keywords and metrics.
- Showcase three significant achievements.
- Sneakily signal you’re open to new opportunities.
- Include contact information.
4. Get Your Skills Endorsed Endorsed skills make your profile more searchable. Use AI to identify the top skills and ensure they are endorsed by professionals who have the same skills.
5. Learn from the Best Search for profiles of professionals at your target companies. Study their headlines and summaries, and don’t forget to send them a thank-you message for the inspiration.
Ready to revamp your LinkedIn profile? Follow these steps, and watch your professional network grow. For more detailed guidance, watch our full video on LinkedIn optimization and download our free Job Search Toolkit for exclusive resources.
Here you can use the templates for the two ChatGPT prompts:
1. Find the top related keywords
2. Find the top relevant skills
